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Child safety should always, without doubt, be the number one priority for those managing Social media projects. The explosion in user-generated content (UGC) and social media in recent years has meant young people are now spending the majority of their spare time online and brands and marketing agencies are building their own, or joining existing, online spaces to exploit the ever growing audience.
The Government has taken children safety online seriously with the setting up of the Internet Task Force on Child Protection in 2000 and recently set up the UK Council for Child Internet Safety following an independent review commissioned by the Prime Minister. The review recognised the need for law enforcement, children‟s charities and the whole range of industry players involved in providing online services in the new digital age, including marketers and advertisers, to provide better safeguards to protect children online.
Despite the huge range of benefits to be gained from social media, navigating the complex web of process, procedures, guidance and law can be time consuming, confusing and ultimately damaging if followed incorrectly. This guide aims to introduce and make recommendations specifically for brand owners or agencies thinking about building or joining an online community.
